Tuesday, October 10, 2006

And we're paying the architect with free soaps and bath towels

The Chronicle follows and expands on something I wrote about in August -- Joie de Vivre is sponsoring a contest to rename Japantown's storied Miyako Hotel and Miyako Inn, which have 343 rooms between them.

Joie sees the 125-room Miyako Inn becoming Giant Robot magazine meets Lucky magazine -- Japanese pop culture meets shopping. The Chron writes:
"The inn's low-profile, generic Japanese theme will be revamped into 'an energetic, optimistic expression' of contemporary Japanese culture, particularly anime, manga comic books, J-Pop music and street fashion, [Joie creative director Matt] Harvey said."

But get this: the prize for coming up with the new name for the inn is that they name a suite after you, plus you get "VIP treatment during a free weekend in the suite."

Is there a branding firm in the city that would work for even 10X the cost of a free weekend in a Best Western suite? Just askin'.

(Personally, I'm rooting for 'The Hello Kitty Best Western Inn & Airship,' but there may be some licensing kinks to work out.)



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