Monday, June 11, 2007

Beer ruined by male insecurity

Beer is so rarely served in properly-shaped glassware that places like Toronado, Magnolia Brewery and Alembic have made their names just by having the proper crystal in their cabinets, and Dean Biersch is touting proper glasses as part of his forthcoming tavern in Sonoma.

And the reason you can't get the proper glass for, say, your Trumer Pils at just any old neighborhood pub is that men are afraid of having smaller-than-average ... vessels of beer. Ya, that's it, that's what their insecure about the size of.

The owner of Magnolia and Alembic Dave McLean reveals all in a recent 7X7 blurb:
“You’d be very surprised at how sensitive some men get about being served a smaller glass than the others at their table,” he says. “Must be a masculinity thing.”

... We try it out. In a tulip glass, his exquisitely hoppy Proving Ground IPA smells powerfully like a stroll through a flowering mountain meadow. But in a pint glass, the aromas dissipate.
So even though Belgian ales and hoppy beers are best served in a tulip glass and pilsners in narrow cylinders, they usually aren't, because some whiny man might whine. 7X7:

European mean are apparently much more sophisticated about the whole thing. Typical.

7X7: Beer Genius

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Erin said...

I'm the last girl to defend an American man's delicate masculinity, but it's probably pushing things to serve a "flowering mountain meadow" beer in a "tulip" glass. I feel like a need a shot of whisky just reading that, and I've already got boobs!

June 22, 2007 1:40 AM  

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